MICHAEL GREEN MUSIC

Facebook square blue large Twitter circle blue large instagramIcon_400x400 YouTube-icon

Creative Inspiration

Blog

Welcome to my blog

 

Here I'll be doing interviews with creative people involved in music. I'll be asking about what tips and experiences they have to offer.

Michael Green Interviews... Megan Gersch

By Michael Green, Jul 16 2020 04:43PM

Here is a Q&A with graphic & web designer & music marketer Megan Gersch. She talks about her experiences in the design & music industry.




Where did it all start for you getting into design & music marketing?


My two big passions have always been in music and art. When I was a kid my parents would take me to concerts, and once I hit my high school years, I started going to shows a few times a week. I took my first graphic design class in high school and was hooked immediately. Since I was already going to shows, my friends that were in bands caught wind of what I was doing, and I started creating flyers and marketing assets for them.


I wound up going to the college at James Madison University and studying Media Arts and Design with a double minor in Fine Art and Music Industry. That's when I started to realize that I could fuse my two passions into one career trajectory. In college, I started booking and promoting shows with some classmates. The rest is history.


Where do you get the inspiration for your designs from?


This really varies from project to project. In general, I love to create designs using bold color palettes and clean shapes.


If the project is for a specific client, a lot of the time they will have ideas about how they want something to look. If the client doesn't already have a specific idea that they want, I like to suggest that we put together a mood board / look book for inspiration. It's a great way to nail down the direction with a client before you move to the design phase.



Looking to improve your songwriting and live performance skills Click Here to find out more about my 1 to 1 lessons.



What would be the best advice to someone who would like to get into design & music marketing?


Practice your craft every single day. Watch tutorials online. Always try to learn new things and try to push the limits of what you can do as a designer / marketer.


Create a badass, results-oriented portfolio that will speak to your ideal clients. Even if you don't have a lot of professional experience, I recommend creating sample projects on your own and adding them to your portfolio. This just shows potential clients what you're capable of as a designer.

And finally, don't wait for clients to come to you - it's important to network with people and get your name out there. When you start to show up consistently, people in your network will start to remember that you are reliable source for design and marketing.


With the Covid-19 pandemic what do you feel is the future of the music Industry & music marketing?


It's definitely been a weird and unique time in history. Unfortunately, I think that live music venues will be one of the last businesses to come back in full capacity. A lot of the music festivals and artists that I follow have embraced the online streaming platforms that are available - which is awesome! A lot of those platforms have built-in functionality that allows people that are watching to donate / leave tips for the artists, so that has been really cool to see.


I've talked to a lot of people who haven't focused much on digital marketing before this, and those people are now completely changing their strategy. Having an online presence is now more important than ever before.



Finally what advice do you have for artists when it comes to building their brand?


I always tell my clients that branding doesn't have to be complicated - it just has to be stylized and consistent. It's important to bring a human element to the brand as well.


Figure out what platforms your audience hangs out on and make those platforms your priorities. You don't have to be on every platform at first. This is a mistake that a lot of new artists make. In fact, it's far more effective to pick one or two core social media platforms to master, as opposed to having a ton of different accounts that you only update from time to time. As you grow your audience and team, you can add more platforms.


Finally, you need to offer your audience more than just pushing the sale of your songs. Provide value rich content. Post about your opinions, behind-the-scenes content, etc.


To find more about Megan go to:



Website: megangersch.com

Socials: @megangerschdesign on FB, IG, Tiktok, Linkedin

www.facebook.com/megangerschdesign

www.Instagram.com/megangerschdesign

www.linkedin.com/in/megangersch


Contact

Email: [email protected]



CLICK HERE to get your free copy of my Ebook called '5 Steps To Help Performers Overcome Stage Fright & Nerves & Know What To Say In Between Songs'




Looking to improve your songwriting and live performance skills Click Here to find out more about my 1 to 1 lessons.


RSS Feed

Web feed

Subscribe below to get my blog updates straight to your inbox. You'll also receive a free download of my Speed Of Light Ep

AV9O7623

BROWSE BY CATEGORY

MG Ebook Cover - FINAL-Concept

CLICK HERE to get your free copy of my Ebook '5 steps to help performers

overcome stage fright & nerves & know what to say in between songs